Search engine optimisation - pay per click (PPC) advertising
Search engine optimisation - pay per click, Google Ad Words.
Search engine optimisation enables the search engines' to assess which websites to place on the search pages and in what order they should appear. PPC or pay per click advertising and Google Ad Words by WebsynergiDesign (Birmingham) are further methods of gaining a high ranking with the search engines (Google,Yahoo, MSN).
Pay per click (PPC)/Google Ad Words are simply ways of advertising online for which you pay, using relevant targeted search terms or key phrases relevant to your business.
How pay per click (PPC) or Google Ad Words works
With WebsynergiDesign (Birmingham)'s Search Engine pay per click service (or Google Ad Words) we work in partnership with our customers, and, following intensive consultancy, determine key phrases or search terms that are relevant to your business. WebsynergiDesign will create an online advertisement campaign that will be placed by the search engines on the results pages, next to the search results, whenever one of your search terms is entered. These are 'sponsored links'. This method of search engine optimisation helps to ensure that your website is highly visible on the search pages and you only pay when a visitor actually clicks on your advertisement.
A Managed Search Engine Pay Per Click Campaign...
We manage all of the search engine e.g. Google Ad Words campaign for you, conducting search engine behaviour and search terms analysis to optimise the number of targetted visitors to your website. The service actively works to diminish the number of wasted clicks by effective search engine user analysis for your sector / service and key search term optimisation to maximise the relevance of click throughs to your website and research so that you pay the lowest amount for each click through.
Customers visit your website...
The advantage of this method of search engine optimisation is that
you are advertising to customers who are already interested
in your product or service. Your advertisement then
acts just like a website search page result as customers
can click on your web advert to enter your website,
find out more about your services or purchase
your products.
You can monitor your results.
Using this method of search engine optimisation we can review your search
engine advertisement, search terms and the amount you are spending until the
results meet your objectives.
You set your own budget.
You decide how much you want to spend on the pay per click advertisement and
how much you will pay per click, per day, etc. Your ranking will depend on
how much you are prepared to pay for your advertisement and what sort of competition
you are facing. We can advise on this.
If the finances work out...
You may wonder what benefit there is to your business in paying for people to visit your website. The overall outcome may be that customers are paying more in the purchase of your goods or services than you are paying out in attracting them to your site. Any advertising campaign costs money but the aim behind it is to increase profits. The profit margin will determine whether this method of search engine optimisation makes good business sense.
"Diamond Dealer Direct are a major diamond dealer merchant in the Jewellery Quarter Birmingham, we have been working with WebsynergiDesign in our SEO and Pay Per Click campaign, we feel the service has been exceptional, our understanding of the concept was fairly moderate - I found they were able to manage the campaign from the outset and give us information we require with extreme efficiency and have produced results for us from the outset, whilst still supporting us and enhancing our knowledge along the way. The results have been fantastic and our sales are increasing with relevant traffic, our conversion rate is going higher and higher due to their efficiency and technical knowledge in this area. We will continue to work with them and believe it will continue to drive our sales forward." Raj Vora, Director - Diamond Dealer Direct
WebsynergiDesign's search engine optimisation (SEO) advice service
Contact us for further information about all aspects of search engine optimisation:
