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SEO case study – Maguire Jackson

The Company

Search engine optimisation (SEO) is a key feature of the new, highly functional website designed for Maguire Jackson by WebsynergiDesign.

Maguire Jackson is a leading independent Birmingham estate agency with over 40 years experience, and a professional understanding of the property market in central Birmingham. They specialise in arranging residential sales and lettings in prime locations in the city in addition to commercial sales, lettings and acquisitions in the city fringe and Jewellery Quarter area.

Maguire Jackson is a consistent performer at the top of the industry’s ratings and was named ‘Residential Agent of the Year’ in 2007 by Insider Property Awards.

Our SEO Results

Our work has meant that Maguire Jackson has moved from almost obscurity in the Google rankings to the highest positions achieved by a Birmingham estate agent on Google. This means that they are getting a high volume of lettings and sales enquires.

Just under a year on, the search engine optimisation work carried out by WebsynergiDesign enables Maguire Jackson to enjoy constant Page 1 rankings with Google and other search engines for all their relevant search terms and their website has a built-in lettings and sales enquiries fast-track feedthrough and database.

Sample Maguire Jackson Google Search Engine Results

Search Terms
Google
Apartment to let Birmingham P1 No 4
Birmingham city centre flats P1 No 3
Commercial Properties Birmingham City Centre P1 No 3
Apartments for rent birmingham P1 No 4
Flats for sale Birmingham P1 No 5

Background

Their rapid growth and popularity as a specialist in their field necessitated a new website with high level functionality and specifically targeted search engine optimisation to enable them to capture the attention of property-seeking website visitors.

The functionality of the new, search engine optimised Maguire Jackson site provides them with a competitive edge in the estate agency field.

The Process

  • Comprehensive property database - The site’s search engine optimisation is geared to a comprehensive property database developed by WebsynergiDesign to the company’s requirements. Using ethical SEO methods, the database is extremely search engine friendly and has rapidly delivered highly successful results.
  • SEO aims - Its SEO success is due to the close working relationship between WebsynergiDesign and the company directors. After discussing the SEO aims for the site, WebsynergiDesign advised and explained how these could be achieved in order to achieve more lettings and sales enquiries.

SEO Case Study - Maguire Jackson Website

Maguire Jackson SEO Campaign

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Our Latest Projects

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The Law Society

The Law Society

“WebsynergiDesign accomplished the above tasks to very tight timescales. They listened to and understood our requirements, offered sound, thoughtful advice, and delivered on or before our deadlines. I have no hesitation in recommending WebsynergiDesign for such tasks. Their expert, timely assistance has allowed us to make significant progress on a sensitive, business-critical project."

John Rieger - The Law Society

The Law Society is the regulatory body which represents solicitors in England and Wales and works towards influencing law. It has recently launched a nationwide project which targeted all its membership.

WebsynergiDesign won the contract and created the software (secure, interactive, web-standards compliant, meeting the highest of web accessibility W3CAAA standards, web software) to undertake this marketing activity and analyse its success.

“The level of activity generated by these campaigns met or exceeded our expectations.”


Web Applications / Programming

So London Content Management System bespoke development .Net

Content Management System – Web Application

WebsynergiDesign have created an innovative, versatile and highly functional website and CMS for SO LONDON Publishing. The website and bespoke content management software are designed to the highest .Net 2 and CSS programming standards which allow for online management of the magazine including:

Read the Case Study...

Graphic Design

Rigby & Rigby property brochure design and print

WebsynergiDesign have created luxurious property brochures to match the glossy, exclusive style of the property website.


Search Engine Optimisation (SEO)

Searcg Engine optimisation

Birmingham Chamber of Commerce - employed our SEO consultancy to intensively rank highly with Search Engines and Directories for West Midlands working and trading with South Asia.
"The Websynergi SEO service delivers results. It's as simple as that." R.Nandra, International Projects Manager, Birmingham Chamber of Commerce.


Corporate Identity / Logo Design

Design agency develops Tornado logo Design

A logo design that was awarded after our concept designs beat the competition. This will drive the ecommerce website of the advanced engine management technology company.


Ecommerce Web Design

eCommerce shopping cart web design with CMS (Content Management System Website)

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet which now enables them to deal direct with the public giving access to one of the UK’s largest stock of internationally recognised certified diamonds from the top gemmology laboratories. A high end ecommerce shopping website and content management system with a sophisticated and customised pricing software system and also an extensive search engine campaign was developed for Diamond Dealer Direct.


Web design summary:


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