Diamond Dealer Direct - Pay Per Click (PPC) Campaign

Getting The Campaign Started

The directors of Diamond Dealer held several meetings with Chetan, probing his knowledge as an internet consultant experienced in developing and running PPC campaigns to increase the search engine optimisation of business websites.

Chetan discussed with his customers the merits of the two primary models of determining the cost they paid per click: flat-rate and bid-based. Diamond Dealer then considered the potential value of each for a click from a given source; targeting; the target's interest and intent to purchase, and the days and times to mount the campaign.

Key words and phrases were identified and incorporated into Diamond Dealer's advertisements to attract search engines manipulating keyword queries.

Diamond Dealer Direct Pay Per Click Campaign - The Results

Chetan designed and instituted the PPC campaign for Diamond Dealer Direct in 2007 and his internet consultancy has managed the campaign ever since.

This customer finds Pay Per Click a very cost effective marketing tool. It gives a very good return on investment because it brings people to their site who are searching for exactly what they are offering.

The overall result of the Diamond Dealer PPC campaign masterminded by Chetan's internet consultancy is that it has increased sales for them, both on the website and in increased footfall and sales in their retail outlets.

The jewellery trade is noted for its aggressive marketing so it was essential that the Diamond Dealer Pay Per Click campaign had the correct focus. Continual monitoring in the early stages produced increasingly successful results and close co-operation between Chetan's internet consultancy and his customers helped them achieve their internet aspirations.

A Cost Effective Marketing Tool

The campaign is run very cost effectively as the internet consultancy takes the burden from Diamond Dealer in monitoring it and making adjustments whenever necessary to ensure the advertisements remain highly placed so they can concentrate their staff time on making the sales.

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